13 Years ago, the world was simpler—or wasn’t it?
When I started my first Product Management role in a large corporate back in 2012, all I wanted was to bring my ideas to life. At the time, I was working on WordPress products for the second-largest hosting company in the world. I didn’t have many tools to work with. I knew Photoshop and InDesign inside out, but the time-to-value ratio was terrible—probably because I was a bit of a perfectionist and tended to overengineer my designs. The alternative was PowerPoint (which, fun fact, is still one of only three tools I regularly use today—alongside Excel or Google Sheets, and Word or Google Docs). But PowerPoint’s design capabilities were limited then, and honestly, they still are. So how did I do it? I used a pen and paper. I’d sketch ideas, workflows, and layouts until something clicked. I’ve always been a visual thinker, and writing a PRD without visuals never felt complete to me.
Now, more than a decade later, AI has entered the picture — and it’s changing everything. The output is fast, surprisingly good, and in many ways, it’s the creative partner I wish I’d had back then. Let’s take a look at how AI has transformed my day-to-day work—and how it’s helping my team move faster, think bigger, and focus on what really matters.
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